By J. Dean Spence
All businesses exist to create value in some way(s) for their customers. This is their fundamental purpose: to create value which will take the form of some kind of artifact, and which, in turn, will generate profit.
For a business to be relevant, the value it creates must be unique, must differ in some way from what the competition is doing. Businesses make value available to customers and must capture some of that value as profit. Value capture is the key to a strong business.
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