Welcome to my site. Here you will find information about me, my education and my work. You will also find my blog, featuring posts about organizational storytelling, organizational relationship building, and anything that inspires me to offer my two cents. Enjoy!

My Work

My work as a strategic communicator involves practical education and professional experience at various non-profit organizations. Specifically, I have executed advocacy, content creation, crisis communication, editing, public speaking, strategic media relations and social media management.

Although all aspects of strategic communication interest me, I especially enjoy writing. Why? I am good at it.

Writing allows me to learn about new things, and to refine my thoughts. It allows me to educate, entertain, inform and persuade. I can write in a conversational style or in a more formal style as the situation warrants. My writing has appeared in SZ Magazine, the Etobicoke Guardian, and various college publications.

Another aspect of strategic communication that particularly interests me is relationship-building. Helping to build a healthy relationship between an organization and its publics is challenging work, but satisfying work. Goodwill and understanding drive me.

Unable to load Tweets

About Me

Hi there! My name is Jason Dean Spence. Most people call me Dean! I am a 2016 graduate of Ryerson University’s Master of Professional Communication program. Before that I completed a BA in English in 2000, and I have also studied creative writing at Humber College.

I am interested in all things communication, including social media, marketing, public relations, content creation/strategy, organizational storytelling and more. In the blog section of JasonDean.ca, you’ll find posts on green communication design, ethical comms, customer relationship marketing, brand management, et cetera. 

Currently, I am an educator in a corporate/clinical setting, teaching staff about crisis and de-escalation techniques. 

I consider myself to be an enthusiastic advocate for the complexity, the absurdity and the pervasiveness of communication. Even my past work in front-line hospital nutrition has taught me so much about effective communication. This makes me a great person to provide you with useful and unique insights into the nature of communication.



The blog, JasonDean.ca, is my personal website. Entries thereof represent my own personal opinions. The site is not owned, operated, or affiliated with any of my past or present employers.

Entries are copyright (c) Jason Dean Spence, as of date of posting. All photos featured on the blogs are sourced from 123RF.com, unless otherwise indicated.

I welcome you to participate in the site’s discussions. However, comments are owned by me. Please use common sense when leaving comments, as I reserve the right to remove anything that is inflammatory or inappropriate. Spam will also not be tolerated.




Big Data: A Brief Look

According to The Human Face of Big Data, an app by Rick Smolan and Jennifer Erwitt, “Big Data is an extraordinary knowledge revolution that’s sweeping, almost invisibly, through business, academia, government, health care, and everyday life.” The app suggests that one day Big Data may be more transformative than the Internet. It’s transforming lives—it’s being …

Our Online Masks, What Jung Wants you to Know About them

As someone who considers himself to be a very amateur Jungian, I kind of smile when I hear, or read about, people who suggest that our offline personality is our true self, whereas our online personality–our online masks– is a persona. Nancy Baym, in Personal Connections in the Digital Age, suggests (although she doesn’t exactly …


Jason Dean Spence