Posted on

Using Your Company Blog to Create and Capture Value

By J. Dean Spence

All businesses exist to create value in some way(s) for their customers. This is their fundamental purpose: to create value which will take the form of some kind of artifact, and which, in turn, will generate profit.

For a business to be relevant, the value it creates must be unique, must differ in some way from what the competition is doing. Businesses make value available to customers and must capture some of that value as profit. Value capture is the key to a strong business.

Continue reading “Using Your Company Blog to Create and Capture Value”

Posted on

Dig My Cool Threads: Blogs and Threaded Comments

By J. Dean Spence

Blogs are public documents, and the threaded comments found at the bottom of most of them proves this.

Commenters expand on posts, offer their own view or advice, ask questions, and answer questions. Many bloggers, in fact, hope for these comments. Why? Many bloggers understand that commenting on a blog is a social activity. The act of agreeing, disagreeing, or adding to the original post highlights the “sociality” of blog publication according to Bryan Alexander in his highly recommended book The New Digital Storytelling: “Rather than a dyad of reader and written, we experience a tripod, where two people connect through shared interest in an object.”

Continue reading “Dig My Cool Threads: Blogs and Threaded Comments”