ACT ONE, SCENE ONE
[Scene: Audience member is at home chilling on the sofa with his laptop. He surfs to jasondean.ca. Enter Jason Dean.]
AUDIENCE MEMBER: (Skeptically) Why should I read your post?
JASON DEAN: (Enthusiastically): If you’re open-minded and read it from start to finish, I promise you’ll find it interesting. You may even find it informative. What do you do?
AUDIENCE MEMBER: I’m a content marketer.
JASON DEAN: Great! You may even find this post useful and applicable to your professional practice.